Lululemon.
Motion graphics & live video operating for a high-energy brand experience.
Motion graphics & live video operating for a high-energy brand experience.
Client
Seed Marketing Agency
Seed Marketing Agency
/
/
Year
2024 & 2025
2024 & 2025
/
Challenge
(01)
Creating the Visual Energy Behind a Live Fitness Event
Working with Seed Marketing Agency, we designed, produced and operated visual content for a one-off experiential event for Lululemon.
Collaborating closely with the Seed team, we created motion graphics and visual content designed specifically for the event’s LED screens. The visuals were operated live throughout the sessions, helping to build energy in the room and enhance the atmosphere during the workouts.
By combining motion design with live playback, the content became part of the experience itself—supporting the rhythm of the sessions and helping create an immersive, high-energy environment for participants.
Working with Seed Marketing Agency, we designed, produced and operated visual content for a one-off experiential event for Lululemon.
Collaborating closely with the Seed team, we created motion graphics and visual content designed specifically for the event’s LED screens. The visuals were operated live throughout the sessions, helping to build energy in the room and enhance the atmosphere during the workouts.
By combining motion design with live playback, the content became part of the experience itself—supporting the rhythm of the sessions and helping create an immersive, high-energy environment for participants.
A Second Event Collaboration in 2025
Following the success of the first event, we were invited back in 2025 to collaborate again on a new experience for Lululemon and the Gayns brand. Working closely with the client team, we developed the visual design for the event and delivered motion content tailored specifically for the LED screens used throughout the space.
Our team also operated the visuals live during the event, ensuring the content supported the flow and energy of the sessions in real time.
The project was a highly collaborative process from concept through to delivery, and the client was extremely pleased with both the visual direction and the smooth execution on the day—leading to a successful event and a strong ongoing working relationship.
Following the success of the first event, we were invited back in 2025 to collaborate again on a new experience for Lululemon and the Gayns brand. Working closely with the client team, we developed the visual design for the event and delivered motion content tailored specifically for the LED screens used throughout the space.
Our team also operated the visuals live during the event, ensuring the content supported the flow and energy of the sessions in real time.
The project was a highly collaborative process from concept through to delivery, and the client was extremely pleased with both the visual direction and the smooth execution on the day—leading to a successful event and a strong ongoing working relationship.
More Projects.
Explore a selection of our work across television, global festivals, live events, marketing and brand experiences.
